Props to yet again to the subreddit Indiemakeupandmore. Seriously, if you like makeup (or perfume and bath goods) and you aren’t in this sub, you’re really missing out. At the time I discovered this shop (mid-March?) Hello Waffle had closed temporarily and there was a lot of buzz in the Redditsphere about when she’d open back up. I did some investigating and once I saw the cat logo I was sold. I mean, let’s be honest.
Christine is the main gal at Hello Waffle. The shop name itself is inspired by her cat, Waffle. The phrase “Hello, Waffle!” is used frequently around her home to greet the lurking feline. So, makeup and cats together equal an instant win. Hello Waffle is based out of Canada. Christine’s primary inspiration behind her collections is fairy tales.
Hello Waffle has a website and an Etsy shop. They have a business page on Facebook, and Christine is an active member of r/Indiemakeupandmore. If you’re ever in the sub, you’ll see her as u/SirWaffalot with shop owner flair.
Since Redditors were abuzz about Hello Waffle’s return to market, I was curious what made this shop so hot. At this time, I’d had a pleasant first experience with two of my first indie brands and was eager to try more. Once her website and Etsy shops opened back up, I started poking around. Of course. I was immediately taken by the Alice in Wonderland Collection (since renamed to Painted Flowers Collection). Alice in Wonderland is one of my favorite novels, and my number one Disney movie. Thus, I ordered the entire collection (14 shades) in sample sizes for 19 bucks. 1/4 teaspoon might not seem like much, but a sample size usually yields about 15 wears.
Shopping, Service, and Shipping//
Shopping was easy. I ordered directly from the website and it was a smooth process via Paypal. The delivery came within 2-3 weeks. As a bonus, Christine sent me two samples from other collections with my order. Everything came neatly wrapped in one smallish baggie, placed in a bubble wrapped envelope that was a lovely bright teal color. She included a handwritten thank-you, and the invoice was stamped with cat paws. OMG.
The Painted Flowers Collection has a versatile range of neutrals and more colorful hues. The blue shades are particularly captivating. Each shadow is shimmery and oh so slightly metallic-looking, but they do apply a bit lightly. I haven’t yet applied these wet, but I bet they’d just shine like a diamond! One pass gives decent color payoff (depending on the color’s lightness), but I prefer more saturation so I usually pass a couple of times over the eyelid, especially with the colors more closely matched to my skin tone.
Wonderland: a beautifully velvet forest green with rich depth; haven’t worn this yet! WTH, self.
Cheshire: shimmery blue/green with teal tendencies
Alice: a true robin’s egg/tiffany blue with a slight golden sheen; if worn with gold shadow, the color pops
Here I Stand: icier blue with silver tendencies; this is a freebie from another collection, and I haven’t worn it yet
White Roses: a delicate and pearly white, very reflective and excellent for highlighting; I love to use this on my brow bone or in the inner corner
Vorpol Sword: true gunmetal glint with bluish tendencies
Blood of the Jabberwocky: a dark pewter-like purple; use as a compliment for green eyes; would make a sweet eyeliner
Red Queen: reds on a blackened base; dark and moody
March Hare: deep brown with a red undertone; I wore it in this look under some copper glitter
Rabbit Hole: deep brown with gold shimmer, like dug up dirt; excellent for daily wear or a smokey eye
Bandersnatch: a taupe that is a bit cooler, on the bluish-gray side; Twins’ moody sibling
Twins: taupe; so very beautiful for a neutral or smokey eye; I wore it with Jabberwocky and White Roses
Proper: as true as the golden hour; warm yellow gold, perfect for daily wear or something fancy; I wore it in this look with Alice
Hatter: a delicious pumpkin orange with some peach tones and the warmth and bite of copper; I wore it in this look with cobalt eyeliner and I was was so impressed by the color (this was the first one I tried)
Magic Hair: one of the freebies; it's a rosy apricot that’s really sunny; haven't worn it yet, but it'll be the dopeness for spring and summer; this one blends with my skin tone very easily, so I imagine it'll need a few passes
White Queen: very pale pink with hints of violet; an excellent highlight color especially if used with pink and purple shadows
Color Payoff and Wearability//
With a primer, the shadows’ average lifespan is about seven hours. If they were foiled or applied with something like Pixie Epoxy, they might stick a bit more. Now, I do have oily skin so that more than likely plays into the wearability of these shades in particular. Overall, I noticed that by midday 3pm, some creasing is noticeable and the colors look a bit more faded. Even so, I really like this collection and actively wear the shades.
8/10! I will happily shop with Christine again. The experience with Hello Waffle has been positive, save for the minor gripe about shadow lifespan, but it is just that: minor (and one experience out of many). The shop is relatively small so the selections are limited, but the quality is there and I love that her collections are inspired by literature.
To maximize these shadows, I recommend applying them wet or with a binding agent for enhanced saturation and a better “grip”. Come to think of it, using a fixative would turn them into great eyeliners, too. So, if you love makeup/cats and the whimsy of the Alice in Wonderland story, the Painted Flowers Collection is a must-have.